My origin story. My why.
Climbing the mountain. Twice.
I know what it’s like to win a game you never actually chose to play.
For twenty years, I was the ultimate over-achiever. Constantly seeking my fathers approval, then my friends, then my bosses and the pattern was stuck on repeat. Until my body started crying out.
While I was building brands and leading large teams, my body was silently resigning.
I didn't just "burn out." My system shut down.
I lost my cycles for almost a decade, I experienced panic attacks, my physical body eventually forced the conversation my mind was too proud to have. My journey back wasn't about "finding myself" - it was about reclamation.
Today, I don’t just coach. I help high-achievers dismantle the unconscious scripts of "not enough" and the biological patterns of "fight or flight." I combine the strategic precision of a 20-year marketing career with the profound power of NLP, Hypnosis, and Nervous System Regulation to help you design a life that finally feels as good as it looks.
ACT ONE
The Striving & The Shutdown
I was raised in the migrant tradition of "more is never enough." I translated that inherited drive into a meteoric corporate rise, becoming a Marketing Director with a large team by 30. But the cost was my biology. At 25, I lost my mother - a devastating awakening - I retrained in marketing and PR and then I overachieved to make up for what felt like lost time. By 29, my body was so dysregulated that my period simply stopped. For seven years, I lived in a state of constant stress, which finally manifested as panic attacks at 30-31. I was winning the game, but my system was crying out to stop.
ACT ONE
The Choice to Heal
Healing began with the body. I started yoga at 31, and by 33, it had become my lifeline. I decided to become a teacher - it was the only thing that could quiet the "fight or flight" response I had lived in for almost a decade. At 35, with the support of my now husband, we made the "illogical" choice: to walk away from a great career, from a great salary, to heal my body from years of over-achieving. I was told I’d never conceive naturally; I proved them wrong by regulating my system and reclaiming my agency. All in 12 months. I conceived two children naturally and became a consultant because I wanted the freedom to make choices aligned with my new set of values and identity.
ACT Three
The Unconscious Recode
My father passed away when I was pregnant with my second child. I didn’t process his departure until 18 months after he left this earth. And that compounding grief forced a final reckoning with my anger, sadness, and the deep-held belief that I had to "earn" my existence. I turned to NLP to work with my unconscious mind, finally deleting the old software that linked my worth to my output.
Today, I combine 20 years of storytelling and leadership expertise with the tools that helped me reclaim my life.
I help high-achievers use their own adversity as a catalyst to stop surviving a "default" life and start designing an aligned one.
Mindset coaching
for leaders and
over-achievers.
You’ve spent decades over-achieving to prove your worth. Now, use that same fire to reclaim your nervous system, recode your unconscious mind, and design a life fuelled by unshakable agency.
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