PR by Design

Build Your Personal Brand, Own the narrative, share your story with confidence.

PR by Design is a personal branding and executive presence coaching experience for leaders, founders and professionals who want to articulate their story with clarity and confidence.

PR by Design

Build your personal brand,

own the narrative,

share your story with confidence.

PR by Design is a personal branding and executive presence coaching experience for leaders, founders and professionals who want to articulate their story with clarity and confidence.

You’ve spent years building brands and businesses, leading teams and shaping messages for organisations.

But when it comes to your own story, it’s often the least defined, least owned and least visible narrative of all.


PR by Design is where your professional expertise and your personal truth meet.

This is not traditional public relations. And it’s not just mindset coaching.

It’s the integration of both.

A structured process that helps you define your personal brand, craft a compelling narrative, and communicate it with the clarity of a seasoned communications strategist.

Because you are more than the brand you work for.

And your story deserves the same level of intention.

What PR by Design Really Means

PR by Design is a personal brand strategy designed just for you. It is grounded in self-awareness, values and lived experience then expressed outwardly through clear, confident communication. This work is about:

  • Understanding the beliefs, patterns and experiences that have shaped you

  • Identifying the themes that run through your career and leadership

  • Defining a clear personal brand and narrative

  • Learning how to communicate that story in interviews, leadership settings, media and high-stakes conversations

  • Showing up publicly — online, in person and in the media — in a way that feels aligned, calm and authentic

This is inner work expressed outwardly. This is you taking ownership of your personal narrative.

You’re not learning how to “sell yourself.”

You’re learning how to know yourself and communicate from that place with authenticity and authority.

Who This Is For

  • Leaders who want to build a personal brand beyond their job title

  • Leaders who want to build a personal brand beyond their job title

  • Professionals stepping into new roles, promotions or career transitions

  • Individuals preparing for board roles, media opportunities, speaking engagements or industry recognition

  • Professionals wanting to improve interview skills, networking confidence and executive presence

  • Anyone ready to communicate their story with more clarity, confidence and impact

What We Work On Together

Through a structured series of coaching sessions, we combine personal branding, communication strategy and mindset work to develop your voice and narrative. This includes:

  • Mapping your personal and professional timeline

  • Exploring the beliefs and defining moments that have shaped your leadership

  • Identifying your core themes, strengths and values

  • Crafting your personal brand narrative and positioning

  • Writing your story arcs - in your voice and language

  • Translating your story into executive bios, LinkedIn profiles, speaker profiles and interviews

  • Strengthening your communication skills for media, networking and leadership environments

By the end, you won’t just have clarity.

You’ll have the words to express it. And words are power.

A Powerful Side Effect: Interview Confidence & Career Progression

Many clients find this work transforms how they show up in job interviews and career conversations.

Because when you are clear on your story, interviews stop feeling like performance and start feeling like conversation.

You’re no longer trying to impress.

You’re expressing.

This work strengthens your ability to answer questions with structure, clarity and authenticity making you memorable for the right reasons.

This Is Personal PR

The kind that doesn’t start with a press release.

It starts with self-awareness.

The kind that doesn’t ask, “How do I look?”

But instead, “Who am I here to be and what message do I have to leave?”

From there, your message, voice and presence become clear.

Work With Me

PR by Design is offered as a private coaching experience for leaders and professionals ready to step into a more intentional, visible and aligned public presence.

If you’re ready to own your story — not just the brands you’ve built — get in touch to arrange a discovery call.

PR by Design combines personal branding, executive presence coaching, communication strategy and mindset training to help leaders, founders and professionals develop a clear, confident and authentic voice across interviews, media, leadership and public platforms.

Mindset coaching

for leaders and

over-achievers.

You’ve spent decades over-achieving to prove your worth. Now, use that same fire to reclaim your nervous system, recode your unconscious mind, and design a life fuelled by unshakable agency.

Start Your Reclamation

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