One of the biggest lessons I'm relearning in my business right now is this: when you speak to everyone, you speak to no one. As someone who’s spent over two decades in marketing, that’s nothing new.
We talk a lot about disruption in our industry. We launch new brands and indie agencies, pivot strategies, and celebrate the agile professional who can rewrite their identity overnight to match the shifting market.
There is a specific kind of panic that belongs exclusively to the high-achiever. It’s not the fear of failing. We know how to handle failure…we just throw more hours, more strategy, and more brute force at it until it bends to our will.
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